Entertainment:

Television

Nielsen Ratings

 
by Dave Andrews
Practically everyone has heard the terms 'TV ratings' or 'Nielsen ratings', but very few people, even in the entertainment industry really understand how these ratings work. Many people think of Nielsen as a public service, but this is far from the ... More>
by Moe Zilla
Over 2.5 million viewers disappeared from the "big four" networks between the spring of 2006 and the spring of 2007. In April of 2007, NBC scored its lowest Nielsen ratings ever - and the next week, its ratings dropped even lower. Where's everyone g... More>
by Paul Lines
Television is one of the most popular forms of visual and audio advertising, yet measuring the effect of television advertisements for a firm is not the easiest task for a marketer. There are a number of market research organisations, such as Nielse... More>
by BrooklynSkyDesign
Do you want to sell one product to a customer just one time - or do you want to sell a lot of products to that customer over time? THE fundamental principle of successfully selling anything, on-line or off, is repeat customers. Let me repeat that: r... More>
by Elizabeth M Young
In store shopping is a way of life that is not going away. Shoppers love to go into a brick and mortar store for touching or trying the items that they are going to buy. Online shopping is highly popular, but does a smartphone or tablet really do th... More>
by Michelle Perry
Possible Reasons American Idol is losing viewers According to the Nielsen weekly ratings results, American idol is still the most popular television show on the air, although it is losing viewers. The economy can be to blame for some of the viewer l... More>
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